Duyhane Miller teen spending Essays (721 words) - Culture

Duyhane Miller Professor Himelstein MRKT 331 Teenage subculture June 04, 2017 Teenage Subculture and Consumer buying. When you hear the word, teenagers, you think of a group of children between the ages of 13-20 who are irresponsible, selfish and very annoying. However, these children especially those we consider to be "millennials" are transitioning from childhood to adulthood and it can be a very trying time. There is no doubt that teenagers spend an incredible amount of money throughout their early adolescence because they are now developi ng a sense of money importance. Teenagers spend money frivolously and it's a known fact. There is always the occasional teenager who is very respo nsible for his/her age and they show us that there is some hope for the rest of them. Ultimately, we learn that teenagers spend money on what they think is necessary as opposed to what is very necessary. The money they earn from working is generated towards going out with friends or buying clothes or concert tickets all while still being financially supported by mom and dad. The socioeconomic background teenagers are placed in are dealt with by their parents. You have the teenagers who are above or below the poverty, Lower/middle/upper-middle class teenager, and the teenager who belongs to the wealthy one percent. Depending on the economic class the teenager is born in there spending can range from moderate to severe , but the fact remains that teenagers still receive a bulk of their money from their parents . The kids who are born into the wealthy one percent often receive a credit card that has no limit or get thousands of dollars' worth of spending money per week. They can spend their money on name brands like Gucci, Prada and Chanel a nd they can also spend money on expensive and lavish restaurants. As parents, we are our children's first teachers and it is our job to teach them what is right and wrong. Teens spend most of their money on three categories: food, clothing and personal care. According to business insider Nike, Forever21, Victoria's Secrets, and Nordstrom are on the top ten list of clothing brands preferred by teenagers. I found this statistic to be not so surprising because these brands appeal to teenagers who play sports or are interested in fashion and they also appeal to their sexual nature. Teens are beginning to develop their sex and what makes them appealing to the opposite sex. Stores like Victoria Secrets appeal to teenagers because of their marketing strategy, they use young and fit models who are active on the social media platform like Kylie Jenner, Bella and Gigi Hadid. Socia l Media plays an important part in teen subculture and consumer buying. Teens are drawn to social media. They spend most of their day on social media platforms like Sn apchat, Instagram and Facebook . The platforms are a major hub for advertising for businesses aiming towards the youth demographic. The best way to reach teens is through their phones, an object they are on almost all day. The advertisements are placed throughout the app and often teens get intrigued by something they see on multiple surfaces. For example, celebrities have been advertising strapless silicone bras that promise a lift without the added hassle of any straps. Kids see is on their Instagram or facebook about fifty times for the day and they automatically think "maybe I should give it a try" from their they give their opinion and their friends order their bras and the cycle starts over. Free publicity works in the favor of the company because now they have extra money to put int o th e development of their product. Teens are the ideal consumers for most companies because they are impressionable. If Beyonce i s advertising shoes that are twent y inches high she would be starting a trend that millions of teenagers will follow. They tend to follow what is new and current because most of the time new and current is exciting. I find teenage subcultures to be interesting because there are so many factors that influence them, everything from their parents down to the celebrities who glorify material objects. They